Successful Marketing Case Study Example | Topics and Well Written Essays - 1500 words

Successful Marketing - Case Study Example Whatever, Anything, a local Singaporean beverages product manufactured by Out of the Box Pte., has successfully met the challenges of the prospect of intense competition and has successfully penetrated into this seemingly closed market. Even though the market situation, as outlined above, communicates the impression of the beverages' market as a closed one, this is not entirely true. The key is marketing. Maoz and Tybout (2002) contend that a well-design marketing campaign is based on the accurate identification of the product's most likely consumer segment and speaks to potential consumers in their language, addressing their needs and even personality traits/quirks, A marketing campaign which subscribes to the principles of advertising and communication excellence will facilitate a new form/product's successful entry into an otherwise closed and highly competitive market. But what is excellence in marketing, communications and advertising According to Hastings and Saren (2003), the theory of excellence in marketing is predicated on the principles of social marketing and interpersonal communication or, at least, the impression of it. In order to give the impression of interpersonal communication with consumers and, as such, garner their loyalty to the product, it is imperative that both the nature of the product meet consumer expectations and demands and the campaign in question combine between public relations and social marketing (Hastings and Soren, 2003). Expounding upon the characteristics of successful campaigns, Barlow-Hills and Soren (2003) begin with the concepts of product choice and innovation. The product must address a market need or aspiration and, within the context of highly competitive markets, be innovative enough to attract consumer attention. While the fulfillment of this first requirement invaluably contributes to the market success of a product, success is ultimately predicated on the marketing and communications campaign which introduces the product to consumer and incites an interest in it, and desire for its possession. Such a campaign, according to Barlow-Hills and Soren (2003) is characterized by innovativeness, on the one hand, and the exploitation of the language and the lifestyles of its targeted consumer market segment, on the other. Whatever, Anything fulfils the two requirements for success outlined in the preceding. The product, per se, may not be innovative since, as already mentioned, the beverages market is practically saturated with drinks to suit all tastes and age groups. Anything is a group of carbonated and Whatever a group of non-carbonated cold drinks. In other words, the product is not new in itself and hardly offers consumers something which is not already present in the market. What is new is the concept behind the product. Both Whatever and Anything come in six different flavors each but are packaged in generic cans with non-identifiers. Accordingly, the customer does not know which flavor he/she will receive, bringing the element of surprise into the equation. in other words, even though the product is not innovative, its manufactures, Out of the Box Pte., imposed innovation upon it through its packaging. It is, thus, that the first requirement for successful marketing was satisfied - product in novation. The

Putting elderly parents in nursing homes Research Paper

Putting elderly parents in nursing homes - Research Paper Example Caring of elderly parent runs for an extensive period, and can threaten the physical and emotional health of caregivers and the implications of caregiving are not limited to the caregiver only. When the situation is beyond control of a caregiver or fails to get alternative arrangements from other siblings, they are forced to search for assisted living facility or nursing homes for attending their beloved ones. Since long term care may cause economic burden it is essential to prepare a future retirement plan in advance, and selecting an appropriate long-term care policy. Generally siblings of aged parents are in a conflicting situation about placing their parent in a nursing home because of emotional attachments and apprehensions. With critical analysis of the functioning of various nursing homes, consultation with ‘elder law attorney’, and remembering that the role as caregiver will change but will not end once the care receiver is shifted to a nursing care facility is p aramount in easing the burden of elderly caregivers. Everyone’s situation is different, and family relationships also have no exception, but all of us prefer a warm and loving family relationship, and thus would prefer to care for our elders in own home even if it is a distressing experience. USA Today report that 34 million Americans serve as unpaid caregivers for other adults, usually elderly relatives, and that they spend an average 21 hours a week helping out, and the estimated economic impact of â€Å"free care† was about $350 billion in 2006, according to AARP study report. (Fetterman). Attending an elderly person with dementia, Alzheimer’s, rheumatoid arthritis, chronic obstructive pulmonary disease, or fall injury exerts extreme pressure on family members, and instruction of treating doctors that the patient need 24-hour care makes it more complicated for a caregiver. Amongst these debilitating conditions it is estimated that â€Å"More than five million

Audio spotlight Device

Audio spotlight Device Abstract A directional source of audio sound created using a parametric array, sometimes called an audio spotlight, generates a sound beam that is much narrower than the sound beam generated by a conventional source. It is a very recent technology that creates focused beams of sound similar to light beams coming out of a flashlight. By ‘shining sound to one location, specific listeners can be targeted with sound without others nearby hearing it. It uses a combination of non-linear acoustics and some fancy mathematics. But it is real and is fine to knock the socks of any conventional loud speaker. This acoustic device comprises a speaker that fires inaudible ultrasound pulses with very small wavelength which act in a manner very similar to that of a narrow column. The ultra sound beam acts as an airborne speaker and as the beam moves through the air gradual distortion takes place in a predictable way due to the property of non-linearity of air. Joseph Pompeis Holosonic Research Labs inve nted the Audio Spotlight that is made of a sound processor, an amplifier and the transducer. The targeted or directed audio technology is going to a huge commercial market in entertainment and consumer electronics and technology developers are scrambling to tap in to the market. Audio spot light technology can do many miracles in various fields like Private messaging system, Home theatre audio system, Navy and military applications, museum displays, ventriloquist systems etc .Thus audio spotlighting helps us to control where sound comes from and where it goes! I. Introduction Audio spotlight is a very recent technology that creates focused beams of sound similar to light beams. By ‘shining sound to one location, specific listeners can be targeted with sound without other nearby hearing it, i.e. to focus sound into a highly directional beam. The audio spotlight uses ultrasonic energy to create extremely narrow beam of sound that behave like beam of light. Audio spotlighting exploits the property of non-linearity of air. When inaudible ultrasound pulses are fired into the air, it spontaneously converts the inaudible ultrasound into audible sound tones. like audible sound ultrasound waves, get distorted as they travel through air. The ultrasound waves are breaked into lower frequency, i.e. audible sound waves. so these ultrasound waves can travel along a narrow path, people to left or right of a target remain silence. II. System Requirement A. Hardware Requirement: A transducer(speaker). An amplifier. Coax cable. III. Architecture The ultrasound has wavelengths only a few millimeters long, which are much smaller than the source, and consequently travel in an extremely narrow beam. Of course, the ultrasound, which contains frequencies far outside our range of hearing, is completely inaudible. But as the ultrasonic beam travels through the air, the inherent properties of the air cause the ultrasound to distort (change shape) in a predictable way. This distortion gives rise to frequency components in the audible band, which can be accurately predicted, and therefore precisely controlled. By generating the correct ultrasonic signal, we can create, within the air itself, essentially any sound desired. Note that the source of sound is not the physical device you see, but the invisible beam of ultrasound, which can be many meters long. This new sound source, while invisible, is very large compared to the audio wavelengths its generating. So the resulting audio is now extremely directional, just like a beam of light. Often incorrectly attributed to so-called Tartini tones, the technique of using high-frequency waves to generate low-frequency signals was in fact pioneered by physicists and mathematicians developing techniques for underwater sonar over forty years ago. Through a combination of careful mathematical analysis and engineering insight, the Audio Spotlight sound system has become the very first, and still the only, truly directional audio system which generates low-distortion, high quality sound in a reliable, professional package. IV. System Description The Audio Spotlighting Device consists of a round shaped disc which consists of a transducer, an amplifier and coax cables. Transducer is very discreet, at only 1/2† thick. The transducer comes in two standard sizes 18† round or 24† hexagonal. The cover of the audio spotlight is produced using sublimation printable lycra , this lycra cover can be printed to look like anything that we can take a digital picture of, making integration into an existing display or trade show environment even easier. this lycra cover can be produced with an elastic edge so that it is easily interchangeable. The transducer emits an ultrasound beam. The transducers are driven by small ultrasound amplifiers. The amplifier receives the input signal from a standard audio source such as a computer, CD player or DVD player. The amplifier can currently push the sound signal through the cable 110 long. The amplifier runs on standard 110v or 220v power and is very easily adaptable to European or Asian version of electrical power. Coax cables are used to connect amplifiers to transducers. V. Types A. Direct Audio B. Projected Audio Directed audio can direct sound at a specific target, creating a contained area of listening space which is called â€Å"Direct audio†. Protected audio can bounce can bounce of a sound object, creating an audio image. This audio image gives the illusion of a loudspeaker, which the listener perceives as the source of sound, which is called â€Å"projected audio†. VI. Advantages 1. We can here sounds like music, speeches etc even disturbing others. 2. Army is using this technology which can be very advantageous to security. 3. Creates highly focused beam of sound. 4. Portable. VII. Disadvantages Its highly costly. It can be misused by enemies. Both speaker and amplifier are separate. Maintenance is high. VII. Future Scope Audio Spotlighting really â€Å"put sound where you want it† and will be â€Å"A REAL BOON TO THE FUTURE.† VIII. Conclusion It can be concluded that sound can be forced to make travel in one direction by using the technology audio spotlighting. We can here sounds like music, speeches even disturbing others. References 1. B.PREMLET ,Engineering physics 2. D. Meyer. Computer Simulation of Loudspeaker Directivity, J. Audio Eng. Soc 3. Houghton Mifflin Company,2006 The American heritage Dictionary of English language, 4. J. Eargle, Loudspeaker Handbook, Chapman and Hall, New York 5. J. Proakis and D. Manolakis, Digital Signal Processing, Principles, Algorithms, and Applications 6. M. Yoneyama and J. Fujimoto. The audio spotlight: An application of nonlinear interaction of sound waves to a new type of loudspeaker design, J. Acoustical Society of America 7. P. Hong, IMTC, Georgia Institute of Technology 8. T. Chen, Guest Editor. The Past, Present, and Future of Audio Signal Processing, IEEE Signal Processing Magazine. 9. Universal physics. 10. W.F Dryvestegn J. Garas personal sound, J. Audio eng society. 11. http://www.holosonic.com/ Audio Spotlight Add sound and preserve the quiet.html 12. http://www.spie.org. 13. http://www.imtc.gatech.edu/projects/archives/multimedia/AudioSpotlight.pdf 14. http://www.howstuffworks.com. 15. http://www.abcNEWS.com. 16. http://www.howstuffworks.com 17. http://www.abcNEWS.com 18. http://www.holosonic.com 19. http://www.skads.org 20. http://www.AudioSpotlights.com /audio_spotlight_case_study.html 21. http://www.holosonics.com/ audio_spotlight_case_study.html 22. http://www.audiospotlights.com/directional_sound_intro.html 23. http://www.technovelgy.com/ct/Science-Fiction-News.asp?NewsNum=376 24. http://en.wikipedia.org/w/index.php?title=Audio_Spotlightredirect=no 25. http://www.techalone.com. 26. http://www.holosonics.com/brochure/Audio_Spotlight-Museums.pdf 27. http://www.holosonics.com/brochure/Audio_Spotlight-libraries.pdf 28. http://ieeexplore.ieee.org/search/freesearchresult.jsp?history=yesqueryText=(audio+spotlighting)imageField.x=26imageField.y=8 29. www.sciam.com

Country Music: The Image and the Reality Essay -- Music Analysis

Sunday after church, on a quiet balmy summer day, dinner is fresh, hot, and ready for immaculate consumption. After clearing the table, the men adjourn to the front porch to talk politics, church, and relax after a long week of satisfying the burdensome requirements of familial responsibilities. After all, what man is there who would not rather be fishing? The women, on the other hand, scurry in the kitchen, do the dishes, clean up, and put things away; while repeating the local gossip about who is seeing who; who should and who should not be marrying who. These images may appear out of Norman Rockwell or Mayberry R.F.D. U.S.A., but they are the images the American country music industry and fans envision of themselves. These perceptions are extremely strong held views of a past that has come to exist more in recollection than reality. The country music industry, with its roots in deep southern religious traditions, is blinded by these and similar views, and unwilling to recognize its true state is far less appealing than the wholesome image it seeks to portend. Country music is a dichotic blend of the past and the present. It seeks to hold to religious traditions while oftentimes staggering in intoxication of those appurtenances contrary to its traditions; the clearest examples of this dichotomy are seen in the lyrics, dress, and dance found in modern country music. To understand the present bifurcation of Country Music, a history of the Ryman Auditorium in Nashville is implicit. The Ryman auditorium began its existence as the result of a religious transformation by steamboat captain Thomas Ryman on May 10th, 1885. Ryman, while attending a preaching service held by the late nineteenth-century evangelist Samuel Porter Jones, ... ...ta Lynn - The Pill Lyrics. 01 31, 2001. http://www.cowboylyrics.com/lyrics/lynn-loretta/the-pill-22418.html (accessed 05 09, 2012). About.com. About.com Nashville. The New York Times. 01 27, 2009. http://nashville.about.com/od/historyandsites/a/GOOpryhistory.htm (accessed 05 08, 2012). Bjorke, Matt. 10 Controversial CMA Award Moments. 11 07, 2011. http://www.roughstock.com/blog/10-controversial-cma-awards-moments (accessed 05 09, 2012). Foster, Ben. Top Ten Greatest Women of the Nineties, #4 - Shania Twain. 10 27, 2010. http://www.zimbio.com/Robert+Mutt+Lange/articles/T4wGiHg6ZzP/Top+Ten+Greatest+Women+Nineties+4+Shania+Twain (accessed 05 09, 2012). Quan, Denise. Trace Adkins talks puppets, politics and bit parts. 01 25, 2011. http://articles.cnn.com/2011-01-25/entertainment/trace.adkins.soundcheck_1_puppets-trace-adkins-cnn?_s=PM:SHOWBIZ (accessed 05 09, 2012).

History of Cheese Essay

In developing a search strategy the most important thing is to decide on the keywords that sum up the information one wants. In my research paper I am researching on the history of cheese. The keywords in my topic are history and cheese. The synonyms of cheese include cheese flower, high mallow, malva sylvestris and tall mallow. History synonyms include account, chronicle and story. Cheese production and consumption has proliferated all over the world since its discovery years ago. This is due to its availability in the stores all over the world. The process of making is also easy and the ingredients that are used in its production are easily presented. The main ingredient is milk. Production of cheese has been converted from small scale production to large scale production as years since its discovery progress (Martin 12). Cheese refers to a group of milk-based foods which come in different flavors, forms and textures. It comprises of proteins and fat that is gotten from milk. The milk is produced by cows, goats, sheep or buffaloes (Harbutt 8). Cheese is produced by curdling of milk protein. The mild is acidified and an enzyme called rennet is added to cause the curdling. The solid and liquid are separated and modeled into different forms and shapes. There are a variety of cheese that includes cheddar, camembert, stilton and parmesan. The history of cheese according to a study done at the University of Georgia was discovered by an accident. An Arabian merchant was carrying milk in a pouch. The pouch made from a sheep’s skin contained rennin. Due to the scorching heat from the sun, the enzyme rennin was activated causing the milk to turn into solid curds. Though the exact time of the discovery of cheese is unknown, cheese appeared 3500BC. It was widely used in Asia and then migrated to Europe. Cheese was mentioned in Homer’s epic, The Odyssey. In the scene the Cyclops is making cheese and placing in wicker (University of Georgia 1). In the early days of cheese production, milk from different sources was mixed, and a variety of seasonings added to produce abundant flavors. Cheese was introduced in America after Mayflower landed and became a staple component in many American households. The first cheese factory was established in 1851 in Oneida County, New York. The Jesse Williams factory eliminated the production of cheese individually or by local farms. This flourished the production of cheese (Sokol 2). Writers like Richard claims that cheese was first forum in the Middle East. It was in form of sour milk which came into being after it was discovered that domesticated animals could be milked. It was observed that milk left in a container turned into a solid especially in hot temperatures. The curds and whey that were gotten from milk were discovered to be edible. The history of cheese is also mentioned in the old testament of the bible. David was fed with cheese of kine when he escaped across the river Jordan. David was also asked to bring with him ten cheeses to his commander of his brothers as they were participating in the battle against the philistines (Sokol 2). The ingredient of cheese is mostly milk. All kinds of milk like reindeer, caribou, yak, and llama have been used to produce cheese. In the process of cheese production, Sokol in his book, â€Å"And That’s How You Make Cheese† claims that protein in the milk is curdled and separated from water. The curdles are cut, cooked, drained and pressed to drain out more water. This leads to the production of a solid cheese that can be sliced. Archeologists that were excavating lake dwellings on the shores of Lake Neuchatel found potsherds that had pierced with holes. The findings dated back to six hundred years before Christ. The vessels had been used as drainers that were used to separate curds from whey (Toussaint-Samat 103). This made them conclude that the production of cheese which was mainly from sheep and goats milk had been done on their land earlier. Cheese contains high concentration of essential nutrients. Some of these nutrients include quality proteins and calcium that help in the development of the body. The invention of cheese grew tremendously due to the many benefits that are accrued from it. Cheese contains high concentration of calcium that helps in cavity prevention in the teeth. It helps in the development of strong teeth because it has low concentration of lactose. The consumption of cheese after a meal such as cheddar, Swiss, Brie and Monterey helps in the prevention of tooth decay. Cheese has also been proven to prevent cancer due to its high concentration of conjugated Linoleic acid and Sphingolipids (Roberts, Petrini and Hooper 350). The cheese business has thrived in the world greatly due to the large profits accrued from the industry. Cheese production and consumption has increased all over the world. Companies have cropped up and ventured in the industry thus creating a viable business enterprise. Some of the companies like the Arena Cheese factory, Aria Foods, Inc and Andrew & Everett are some of the companies that have ventured in the cheese industry. They have enabled many households to enjoy wide variety of cheese after their meals. Cheese like the Provolone and Ricotta are used as appetizers, salads. They are first refrigerated and wrapped in order to retain freshness. Other types of cheese like the Parmesan and Roman are grated on soups, bread and spaghettis. Camembert cheese is used o crackers or with fruit that help in appetizers and desserts. It is first refrigerated during storage and preserved in a temperature controlled room. The United States is the largest producer of cheese in the world. This has been facilitated by the large supply of milk in the US. The United States has dedicated large amount of funds and time on investment and research work. The availability of large farms involved in milk production has also contributed to the production of cheese in the US. There are more than four hundred and fifty plants in the United States dealing in cheese production. The companies operate on a strict sanitary and quality standards set up to control the cheese industry. This has helped the United States to position itself as the premium cheese supplier (Pastorino, Hansen and McMahon 67). One of the most popular types of cheese is Roquefort. This cheese falls in the family of blue veined cheese because throughout the cheese, there are thin blue lines amidst the cream colored cheese. Originally produced in Southern France, it has moved across the world as a favorite of so many. For this cheese, one can choose between goat, sheep, and cow milk. The sheep the French use to make their cheese are fed grass in which there is a high level of limestone or calcium carbonate. Cheese-France 1) If the milk has too much or too little acid in it, a different cheese may be formed or the milk can spoil at a faster rate and therefore making an unappetizing block of cheese. The limestone helps balance the pH level and acts as a buffer. At time the cheese maker adds rennet, to start the curdling process, and then must wait at least two hours to allow the rennet to form. People can’t eat Roquefort cheese because of an allergy to penicillin. As one article states, â€Å"The traditional way of getting penicillium is to place loaves of bread in a dark, damp space, and letting them mold. After ten weeks the bread crust is pealed back to reveal the inside of the bread, which is nothing more than a fine green powder, the powder is called penicillium†. After combining the bacterium with the curd, the cheese begins to take shape but, the cheese needs to monitored because many other byproducts must be removed throughout the curdling process. Once the salt has settled, the cheese maker must put holes into the cheese to allow the carbon dioxide to release into the air. The cheese maker will receive his final product about six months later, as the bacterium is hard at for that long. Encyclop? dia Britannica 1) Cheese since its discovery has evolved in a great way. The production of cheese used to be in small scales during the early years. Today it is produced commercially by large companies. The use of cheese has also changed from the time when it was used as food. Cheese is currently used in prevention of teeth cavities, salad and preservatives. This shows that since cheese was invented tremendous changes have been experienced thus leading to its development to what it is in the present world (Sokol 29).

Technical Events for Cse

Group discussion Introduction: The purpose of group discussion is not to win an argument or to amuse your classmates. The purpose of discussion is to help each group member explore and discover personal meanings of a text through interaction with other people. Qualities judged in a group discussion: †¢ initiative: initiative is the ability to take action with out being told. The candidate who starts the discussion has this quality †¢ subject knowledge: Here, selectors find the following points: ? . hether the candidate have understood the meaning of the discussion ? .whether the andidate have the proper general knowledge ? .whether they have original ideas and whether they can develop these ideas logically. †¢ Time management: Here the best candidate is the one who: ? Express all his views with in his own time limit. ? Give other candidates time to express their views †¢ Team work: The selectors look for candidate who have the ability to work as a team member.Impo rtant points in group discussion: †¢ How good you are at communication with others. †¢ How you behave and interact with group. †¢ How open minded are you. †¢ Your listening skill. †¢ How you put forward your views. †¢ Your leadership and decision making skills. †¢ Your analysis skill and subject knowledge. †¢ Problem solving and critical thinking skill. †¢ Your attitude and confidence. Do’s of participating in a GD: †¢ Listen to the subject carefully †¢ Put down your thoughts on a paper Initiate the discussion if you know the subject well †¢ Listen to others if you don’t know the subject †¢ Support you point with some facts and figures †¢ Make short contribution of 25-30 seconds 3-4 times †¢ Give others a chance to speak †¢ Speak politely and pleasantly. Respect contribution from other members. †¢ Disagree politely and agree with what is right. †¢ Summarize the discussion if the g roup has not reached a conclusion. Don’ts of participating in a GD: †¢ Initiate the discussion if you do not have sufficient knowledge about the given topic. Over speak, intervene and snatch other’s chance to speak. †¢ Argue and shout during the GD †¢ Look at the evaluators or a particular group member †¢ Talk irrelevant things and distract the discussion †¢ Pose negative body gestures like touching the nose, leaning back on the chair, knocking the table with a pen etc. †¢ Mention erratic statistics. †¢ Display low self confidence with shaky voice and trembling hands. †¢ Try to dominate the discussion †¢ Put others in an embarrassing situation by asking them to speak if they don’t want.